Choosing the right makeup brands from the thousands available in the market can be a daunting prospect. Whatever product we select, has to suit an individual needs and preferences. And we tend to be extra careful when spending large sums of money on these products. Because ultimately, it is a matter of looking the best either on daily basis or on a special occasion.
According to data from a study done by the Zion reports in 2019, the global cosmetic products market is worth 475.2 Bn US dollars. This gives us an idea of the sheer size of the cosmetics products market. However, if we take a closer look at all the different products and respective brands, we will notice that most of the everyday names that are most popular are broadly owned by top 5 companies shown below:
Beauty products sale by top 5 cosmetic brands in 2019:
- Loreal $35.10billion
- Unilever 26.09b
- Estee lauder cos $14.98b
- P&G $12.86b
- Coty $8.6b
As can be seen from the infographic above, most of the common and popular brands are owned by one or the other of the above 5 companies
- For instance- Smashbox, MAC, Bobby brow are all owned by Estee Lauder
- Loreal, Maybellinge, NYX, Urban Decay, Bodyshop, Lancome are all owned by Loreal.
When it comes to deciding which product and brand is the best, there are several factors one should be aware of. Be it popularity, market share, revenue, type of makeup, value for money, ease of use, price & so on.
I have tried to simplify the process of finding the top makeup brands in India with several criteria. Along with the brands names there are few other things which will help you get the best out of your makeup such as – having a good skin ( Read this if you want to get a flawless looking skin) and knowing your skin (Read this to know your skin tone and undertone)
Top Makeup Brands in India
10 Most popular brands in India
This list will tell you the most sought after makeup brands in India. This list is just about the most popular or the trending makeup brands.
10 vegan & cruelty free makeup brands
There are many women around who follow vegan lifestyle and I am sure this list will help them choose the vegan makeup products as well. So what is a vegan makeup? What is a cruelty free makeup? A product is marked as vegan, it infers that the product does not contain any animal or animal byproducts in it. A cruelty free makeup product means a product or its ingredients are not tested on the animal by its manufacturer, supplier or any third parties.
The following list will definitely make all my paw friends very happy. But to remember not necessarily all the products of the said brand will be vegan or cruelty free. So make sure to check the label before you buy them.
- Kay beauty
- Lime crime
- Makeup revolution
- Elf cosmetics
- Wet n wild
Top 10 Dermatologist tested makeup brands
List of dermatologist tested makeup brands is mostly for those women who have sensitive skin and are prone to allergies. Following makeup brands claim to be the dermatologist tested. I will still suggest everyone to take the allergy test before you start using the product.
- Rimmel london
- Faces Canada
- Estee lauder
- Kay beauty
- Swiss beauty
Top 10 Indian cosmetic brands
Here is the list of Indian made cosmetic brands. We do have a lot of Skin-care brands that are Indian made, but the number of makeup brands made in India are limited.
- Lotus herbal
- Daily life Forever52
- Elle 18
- Blue heaven
Top 10 Herbal & Natural makeup brands in India
We are now a days very aware of the products we use. Many of us prefer natural or herbal products over popular products. Here is the list of top herbal and natural makeup brands in India
Bridal Bliss top 10 value for money makeup brands
If you are looking for some value for money picks for your makeup, this list will definitely give you some inputs. Following brands are our pick as these brands give results similar to many high end brands but at a comparatively cheaper price. I hope this will help you in your next purchase.
- LA Girl
- Elf cosmetics
- Makeup Revoulution
- Rimmel london
- Wet & wild
Choosing the best suited makeup brand
So how does one choose from a vast range of products available in the market and so many factors affecting the choice of the right products for ones needs? Remember the most important thing, choosing the best should be ‘Best for you’ and so whichever brand or brands of makeup you choose, it should be suitable to your
- Skin type
- & your skin imperfections (if any)
So, the best advice I can give is, know your skin, do your research, try different brands, take expert advice if possible & you will find what works best for you. It doesn’t have to be the top 10 of everything, even a simple low-key brand can also do wonders to your skin. Remember, not always more money means better results.
Do let me know which are the top 3 brands for you by commenting below.