Choosing the right makeup brands from the thousands available in the market can be a daunting prospect. Whatever product we select, has to suit an individual needs and preferences. And we tend to be extra careful when spending large sums of money on these products. Because ultimately, it is a matter of looking the best either on daily basis or on a special occasion.
According to data from a study done by the Zion Report in 2017, the global cosmetic industry is worth 532 Bn US dollars. This gives us an idea of the sheer size of the cosmetics industry. However, if we take a closer look at all the different products and respective brands, we will notice that most of the everyday names that are most popular are broadly owned by top 5 companies shown below:
The market share of these top 5 brands is:
- Loreal $27.2 billion
- Unilever $21.3b
- Estee lauder cos $11.8b
- P&G $11.8b
- Coty $7.7b
As can be seen from the infographic above, most of the common and popular brands are owned by one or the other of the above 5 companies
- For instance- Smashbox, MAC, Bobby brow are all owned by Estee Lauder
- Loreal, Maybellinge, NYX, Urban Decay, Bodyshop, Lancome are all owned by Loreal.
When it comes to deciding which product and brand is the best, there are several factors one should be aware of. Be it popularity, market share, revenue, type of makeup, value for money, ease of use, price & so on.
To help you make an informed decision, I will try to declutter this by looking at the top 10 brands of makeup in India.
Top 10 Brands in India
(According to Business map)
- Lakme
- Lotus
- Biotique
- Loreal
- Shahanaz Husain
- Revlon India
- Maybelline
- Himalaya
- Colorbar
- Elle18
Top 10 brands based on Brand value
(as per Forbes)
- Olay
- Avon
- Loreal
- Neutrogena
- Nivea
- Lancome
- Dove
- Estee Lauder
- Biore
- Shiseido
To find the most popular makeup brands around the Globe,
let us look at the top 10 list as per Trendrr.net
- MAC
- NARS
- Urban Decay
- Benefit cosmetics
- Bobbi brown
- Clinique
- T0o faced cosmetics
- Chanel
- Maybelline
- Christian Dior
Top 10 most popular brands in India
(according to Stylecraze)
- MAC
- Loreal
- Lakme
- Maybelline
- NYX
- Bobbi brown
- Colorbar
- LA girl
- Avon
- The Body shop
However, there are also noted Indian brands in the cosmetic world, which are listed below
Top 10 Indian Cosmetic brands
according to Stylecraze :
- Lakme
- Coloressence
- Vlcc
- Biotique
- Shahnaz Husain
- Himalaya herbals
- Elle 18
- Viviana Colors
- Forest essentials
- Jovees
My list for Value for money brands
Now listing the top value for money brands (or some like to call them as affordable brands) is important for audience who are more concerned about the price they are paying for any given makeup product. However difficult this may be, but studies show that below are the most popular ones which provide great value (quality) for money
- Colorpop
- NYX
- Morphe
- BH cosmetics
- LA Girl
- Elf cosmetics
- Ulta Beauty
- Rimmel london
- Wet & wild
- Milani
So how does one choose from a vast range of products available in the market and so many factors affecting the choice of the right products for ones needs?
Choosing the best suited makeup brand
Remember the most important thing, choosing the best should be ‘Best for you’ and so whichever brand or brands of makeup you choose, it should be suitable to your
- Skin type
- Budget
- Requirement
- Climate
- Longevity
- & your skin imperfections if any.
So, the best advice I can give is, know your skin, do your research, try different brands, take expert advice if possible & you will find what works best for you. It doesn’t have to be the top 10 of everything, even a simple low-key brand can also do wonders to your skin. Remember, not always more money means better results.
Do let me know which are the top 3 brands for you by commenting below.
