Choosing the right makeup brands from the thousands available in the market can be a daunting prospect. Whatever product we select, has to suit an individual needs and preferences. And we tend to be extra careful when spending large sums of money on these products. Because ultimately, it is a matter of looking the best either on daily basis or on a special occasion.

According to data from a study done by the Zion Report in 2017, the global cosmetic industry is worth 532 Bn US dollars. This gives us an idea of the sheer size of the cosmetics industry. However, if we take a closer look at all the different products and respective brands, we will notice that most of the everyday names that are most popular are broadly owned by top 5 companies shown below:

Image of 5 makeup companies and brands owned by them.
Image source- Business Insider

The market share of these top 5 makeup brands is:

  1. Loreal $27.2 billion
  2. Unilever $21.3b
  3. Estee lauder cos $11.8b
  4. P&G $11.8b
  5. Coty $7.7b

As can be seen from the infographic above, most of the common and popular brands are owned by one or the other of the above 5 companies

  • For instance- Smashbox, MAC, Bobby brow are all owned by Estee Lauder
  • Loreal, Maybellinge, NYX, Urban Decay, Bodyshop, Lancome are all owned by Loreal.

When it comes to deciding which product and brand is the best, there are several factors one should be aware of. Be it popularity, market share, revenue, type of makeup, value for money, ease of use, price & so on.

To help you make an informed decision, I will try to declutter this by looking at the top 10 brands of makeup in India.

Different makeup products

Top Makeup Brands in India

10 Most popular makeup brands (According to Business map)

  1. Lakme
  2. Lotus
  3. Biotique
  4. Loreal
  5. Shahanaz Husain
  6. Revlon India
  7. Maybelline
  8. Himalaya
  9. Colorbar
  10. Elle18

Top 10 brands based on Brand value (as per Forbes)

  1. Olay
  2. Avon
  3. Loreal
  4. Neutrogena
  5. Nivea
  6. Lancome
  7. Dove
  8. Estee Lauder
  9. Biore
  10. Shiseido

Top 10 trending makeup brands in 2020 (As per medium)

  1. MAC
  2. Chanel
  3. L’Oreal Paris
  4. NYX
  5. Maybelline
  6. Dior
  7. Clinique
  8. Bobby Brown
  9. Revlon
  10. Lakme

Top 10 most popular brands in India

MAC lipstick

(according to Stylecraze)

  1. MAC
  2. Loreal
  3. Lakme
  4. Maybelline
  5. NYX
  6. Bobbi brown
  7. Colorbar
  8. LA girl
  9. Avon
  10. The Body shop

However, there are also noted Indian brands in the cosmetic world, which are listed below

Top 10 Indian Cosmetic brands

according to Stylecraze :

  1. Lakme
  2. Coloressence
  3. Vlcc
  4. Biotique
  5. Shahnaz Husain
  6. Himalaya herbals
  7. Elle 18
  8. Viviana Colors
  9. Forest essentials
  10. Jovees

Top 10 brands (By Bridal Bliss)

Being one of the leading makeup artist in India, we have used a lot of makeup products for different makeups such as wedding makeup (for bride, groom or guest) Event makeup, Photo-shoot makeup. And this is our top list of brands.

  1. MAC
  2. Maybelline
  3. NYX
  4. Rimmel London
  5. Wet & wild
  6. Kryolan
  7. LA girl
  8. Bobby Brown
  9. Colorbar
  10. L’Oreal Paris
Our top value for money brands

Now listing the top value for money brands (or some like to call them as affordable brands) is important for readers who are more concerned about the price they are paying for any given makeup product. However difficult this may be, but studies show that below are the most popular ones which provide great value (quality) for money

  1. Maybelline
  2. Colorbar
  3. Morphe
  4. Lakme
  5. LA Girl
  6. Elf cosmetics
  7. Makeup Revoulution
  8. Rimmel london
  9. Wet & wild
  10. Faces

So how does one choose from a vast range of products available in the market and so many factors affecting the choice of the right products for ones needs?

Choosing the best suited makeup brand

Remember the most important thing, choosing the best should be ‘Best for you’ and so whichever brand or brands of makeup you choose, it should be suitable to your

  • Skin type
  • Budget
  • Requirement
  • Climate
  • Longevity
  • & your skin imperfections if any.

So, the best advice I can give is, know your skin, do your research, try different brands, take expert advice if possible & you will find what works best for you. It doesn’t have to be the top 10 of everything, even a simple low-key brand can also do wonders to your skin. Remember, not always more money means better results.

Do let me know which are the top 3 brands for you by commenting below.

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