Choosing the right brand of makeup from the thousands available in the market can be a daunting prospect. Whatever product we select, has to suit individual needs and preferences. And we tend to be extra careful when spending large sums of money on these products. Because ultimately, it is a matter of looking the best either on daily basis or on a special occasion and for this you need to know the top makeup brands in India.

According to data from a study done by the Zion Report in 2017, the global cosmetic industry is worth 532 Bn US dollars. This gives us an idea of the sheer size of the cosmetics industry. However, if we take a closer look at all the different products and respective brands, we will notice that most of the everyday names that are most popular are broadly owned by top 5 companies shown below:

Image of 5 makeup companies and brands owned by them.
Image source- business

The market share of these top 5 brands is:

  1. Loreal $27.2 billion
  2. Unilever $21.3b
  3. Estee lauder cos $11.8b
  4. P&G $11.8b
  5. Coty $7.7b

As can be seen from the infographic above, most of the common and popular brands are owned by one or the other of the above 5 companies. For instance-

  • Smashbox, MAC, Bobby brow are all owned by Estee Lauder
  • Loreal, Maybelline, NYX, Urban Decay, Bodyshop, Lancome are all owned by Loreal.

When it comes to deciding which product and brand are the best, there are several factors one should be aware of. Be it popularity, market share, revenue, type of makeup, value for money, ease of use, price & so on.

To help you make an informed decision, I will try to declutter this by looking at the top 10 makeup brands in India.

Top 10 Makeup Brands in India

(according to Business map)

different Makeup products
  1. Lakme
  2. Lotus
  3. Biotique
  4. Loreal
  5. Shahnaz Husain
  6. Revlon India
  7. Maybelline
  8. Himalaya
  9. Colorbar
  10. Elle18

Top 10 brands based on the Brand value

(as per Forbes)

  1. Olay
  2. Avon
  3. Loreal
  4. Neutrogena
  5. Nivea
  6. Lancome
  7. Dove
  8. Estee Lauder
  9. Biore
  10. Shiseido

Most popular makeup brands around the Globe

(according to

  1. MAC
  2. NARS
  3. Urban Decay
  4. Benefit cosmetics
  5. Bobbi brown
  6. Clinique
  7. T0o faced cosmetics
  8. Chanel
  9. Maybelline
  10. Christian Dior

Top 10 most popular brands in India

(according to Stylecraze)

MAC lipstick
Top makeup brand in India- MAC cosmetics
  1. MAC
  2. Loreal
  3. Lakme
  4. Maybelline
  5. NYX
  6. Bobbi brown
  7. Colorbar
  8. LA girl
  9. Avon
  10. The Body shop

However, there are also noted Indian brands in the cosmetic world, which are listed below

Top 10 Indian Cosmetic brands

(according to Stylecraze)

  1. Lakme
  2. Coloressence
  3. VLCC
  4. Biotique
  5. Shahnaz Husain
  6. Himalaya herbals
  7. Elle 18
  8. Viviana Colors
  9. Forest essentials
  10. Jovees

Now listing the top value for money brands (or some like to call them as affordable brands) is important for the audience who are more concerned about the price they are paying for any given makeup product. However difficult this may be, but studies show that below are the most popular ones which provide great value (quality) for money

  1. Colorpop
  2. NYX
  3. Morphe
  4. BH cosmetics
  5. LA Girl
  6. Elf cosmetics
  7. Ulta Beauty
  8. Rimmel London
  9. Wet & wild
  10. Milani

So how does one choose from a vast range of products available in the market and so many factors affecting the choice of the right products for one’s needs? Remember the most important thing, choosing the best should be ‘Best for you’ and so whichever brand or brands of makeup you choose, it should be suitable for your

  • Skin type
  • Budget
  • Requirement
  • Climate
  • Longevity
  • & your skin imperfections (if any) (Read this to get flawless looking skin)

So, the best advice I can give is, know your skin, do your research, try different brands, take expert advice if possible ( Get in touch with us if you need any more advice) & you will find what works best for you. It doesn’t have to be the top 10 of everything, even a simple low-key brand can also do wonders to your skin. Remember, not always more money means better results. Do let me know which are the top 3 makeup brands for you by commenting below.

P.S.- If you need help choosing which makeup type suits you most, HD, MAC or Airbrush? Read this.

One thought on “Top makeup brands in India in 2019”

  1. An interesting discussion is definitely worth comment.

    I do think that you need to write more on this topic, it may not be a taboo subject but
    typically people don’t talk about these subjects.

    To the next! Many thanks!!

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